HOTEL BUSINESS REVIEW

May FOCUS: Eco-Friendly Practices

May 2023

According to the United Nations World Tourism Organization, hotels are accountable for 1% of global emissions. This number will continue to rise as development increases, which is why sustainability initiatives are so important. It's also a primary consideration for ecologically-minded travelers. According to Booking.com's 2019 Sustainable Travel Report, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly. Given these priorities, hotels are tasked with confronting a myriad of challenges. For example, water scarcity is a global issue that affects more than 40% of the world's population. On average, hotels use 400 gallons per room per day, so it is essential that efficient water stewardship programs are in place. Managed tourism is another issue hotels are addressing. In some areas, it is vital to curb rampant and uncontrolled tourism which is severely taxing local lands and resources. The May issue of the Hotel Business Review will report on what some hotels are doing to integrate sustainable, eco-friendly practices into their operations.

Run Date:   04/30/2023 - 05/27/2023
Editorial Deadline:   Wednesday, March 15, 2023
Advertising Deadline:   Wednesday, April 19, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.