HOTEL BUSINESS REVIEW

May FOCUS: Eco-Friendly Practices

May 2023

According to the United Nations World Tourism Organization, hotels are accountable for 1% of global emissions. This number will continue to rise as development increases, which is why sustainability initiatives are so important. It's also a primary consideration for ecologically-minded travelers. According to Booking.com's 2019 Sustainable Travel Report, 70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly. Given these priorities, hotels are tasked with confronting a myriad of challenges. For example, water scarcity is a global issue that affects more than 40% of the world's population. On average, hotels use 400 gallons per room per day, so it is essential that efficient water stewardship programs are in place. Managed tourism is another issue hotels are addressing. In some areas, it is vital to curb rampant and uncontrolled tourism which is severely taxing local lands and resources. The May issue of the Hotel Business Review will report on what some hotels are doing to integrate sustainable, eco-friendly practices into their operations.

Run Date:   04/30/2023 - 06/03/2023
Editorial Deadline:   Wednesday, March 15, 2023
Advertising Deadline:   Wednesday, April 19, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.