HOTEL BUSINESS REVIEW

July FOCUS: Hotel Spa

July 2023

Hotel spas have never been so popular. The global wellness market is estimated to be in excess of $1.5 trillion with an annual growth rate of 5 to 10 percent. Consequently, spas are continually developing new programs, products, tools, and environments to meet the needs of guests who are seeking total body health and wellness. One trend that spas are embracing is a multiplicity of ways to reconnect with nature. Spas are moving beyond the “garden” model and going deeper into the countryside and forest, providing immersion in a wilder natural setting. Wild swimming, forest bathing, foraging, outdoor massage, and hiking trails are concepts that are being designed into the spa journey. Some hotels have built individual cabins deep in the forest for sauna, bathing and massage treatments, and others are offering bedroom suites which are located in cabins or tree houses away from the main hotel. The July issue of the Hotel Business Review will report on these and other developments, and how some hotel spas are integrating them into their operations.

Run Date:   07/02/2023 - 07/29/2023
Editorial Deadline:   Wednesday, May 17, 2023
Advertising Deadline:   Wednesday, June 14, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.