August FOCUS: Food & Beverage

August 2023

As always, hotels are looking to leverage their food & beverage operations to increase sales. One strategy being implemented is a greater emphasis on upselling. For example, a pastry chef might host a chocolate making class once a week. Or a chef might offer a signature dining experience in the hotel's most luxurious suite. Other add-ons like a romantic dinner for two, picnic basket lunches, or pre-packaged meals for business meetings can increase sales significantly. But perhaps the most reliable way to please guests is with their morning meal. According to a recent Google survey, 42.4% of guests chose breakfast as the hotel feature they most looked forward to. In addition to more traditional fare, some hotels are adding healthy options to their menus like breakfast parfaits, superfood bowls, and custom smoothies. Other hotels are offering complimentary breakfast, an all-day breakfast menu, or breakfast in bed. The August issue of the Hotel Business Review will report on what some hotels are doing to expand and enhance their F&B departments.

Run Date:   07/30/2023 - 09/02/2023
Editorial Deadline:   Wednesday, June 14, 2023
Advertising Deadline:   Wednesday, July 12, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in October 2023...

Hotel Revenue Management: The Age of Big Data

The future of hotel revenue management lies in the adoption of ever more sophisticated software and technology, especially as it pertains to forecasting and pricing. For revenue professionals, the Age of Big Data has arrived. Managers are utilizing systems that employ leading-edge algorithms and machine learning, along with business analytics and data visualization tools. These tools communicate complex information more effectively, allowing managers to understand the key components driving demand and revenue. They have the ability to analyze real-time external and internal data, produce reports, and integrate information - all on a single platform - in order to improve performance. Managers are also utilizing  geographic information systems (GIS) which incorporate geographic data into forecasting. GIS also help decision-makers identify information in a visual way that cannot be detected through traditional data analysis. The October issue of the Hotel Business Review will report on how some hotels are integrating Big Data into their revenue management strategies.