HOTEL BUSINESS REVIEW

September FOCUS: Hotel Group Meetings

September 2023

The pandemic gave rise to the advent of fully virtual events but now, as in-person meetings are resuming, hotel group managers are adapting to a new hybrid model. In this model, in-person live events must also have a digital component. It is a means to expand a meeting's reach by allowing a virtual audience to participate. In a real sense, meeting planners must now organize their events for two audiences - one in-person and one virtual. The in-person event strives to create a unique experience that is focused on safety and networking, while the virtual experience drives engagement before, during, and after the event. It is a “one event, two experiences” design that highlights the location's value but multiplies its reach through virtual technology. For hotels, providing a seamless event for clients has its challenges - proper staff training, investment in the necessary equipment, and more complex coordination and planning with meeting organizers. The September Hotel Business Review will report on what some hotels are doing to adapt to the new realities of group meeting business in their operations.

Run Date:   09/03/2023 - 09/30/2023
Editorial Deadline:   Wednesday, July 12, 2023
Advertising Deadline:   Wednesday, August 16, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.