HOTEL BUSINESS REVIEW

November FOCUS: Architecture & Design

November 2023

One major consequence of the pandemic was the necessity of employees to transition to a work-from-home situation. Millions of workers found themselves abruptly exiled from their offices, with a need to set up a workspace in their kitchen or basement. Today, because of advances in communication technology, the remote work phenomenon is widely accepted and people have discovered they can work from anywhere. As a result, hotels are adapting by creating spaces to accommodate those travelers who wish to remain connected to the office while on the go. Lobbies are being transformed into co-working spaces where guests can work, make calls, participate in video conferences, and charge their devices. These spaces also function as social and networking centers. Some are converting to fabulous bars and live entertainment venues. The lobbies also appeal to local remote workers who seek alternative places to work, thereby promoting community engagement, reinforcing brand loyalty, and increasing food and beverage sales. The November issue of the Hotel Business Review will report on these and other notable trends in hotel architecture and design.

Run Date:   11/05/2023 - 12/02/2023
Editorial Deadline:   Wednesday, September 13, 2023
Advertising Deadline:   Wednesday, October 18, 2023

Review our 2023 Features Calendar for other editorial opportunities

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Coming up in February 2023...

Social Media: Tailor Made Content


Social media has evolved into an indispensable medium for the hospitality industry. It has forever altered how hotels communicate with their customers and it has redefined how advertising and marketing are conducted. Currently, the biggest social media platforms are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, YouTube and TikTok. Each has their own appeal and demographic. In order to reach the users of an individual social media platform, it is necessary for hotels to tailor their content to each platform's audience. For example, LinkedIn is more business-oriented so content might be directed to conference organizers, meeting planners, travel agencies, etc. Facebook has a more mature user base so they might be looking for family vacation packages, cultural experiences, or recreational sightseeing trips.  TikTok is popular with a younger audience who might want to know about concerts, sporting events, and gaming competitions, while Pinterest and Instagram focus on exquisite visuals and aesthetics. The February Hotel Business Review will document how some hotels are successfully integrating social media strategies into their operations.