Hospitality marketing has evolved significantly over the past five to ten years, and the hospitality industry must adapt to engage guests in the modern era. From understanding new types of guests to determining how to approach them and measure the success of new marketing campaigns, the landscape is shifting, and we all need to adjust to thrive. READ MORE

In today's global hospitality landscape, language barriers can quietly undermine guest satisfaction, employee confidence, and operational excellence. This article will explore how hospitality leaders can bridge those gaps through multilingual training, cultural awareness, and practical tools. Discover strategies that empower diverse teams, reduce risk, and elevate service-ensuring every guest interaction is seamless, inclusive, and unforgettable. READ MORE

In today's evolving travel landscape, hotels must develop strong communications strategies to remain resilient during uncertain times. This article explores how destination storytelling, rooted in authentic local experiences and emotional resonance, helps properties forge deeper guest connections, build loyalty, and stand out. Discover how storytelling transforms a simple stay into a memorable journey guests want to relive and share. READ MORE

As hotel leaders gear up for peak summer travel, they must be aware of many factors that will impact their ability to meet demand. Tariff fights dragging into the summer may impact many aspects of hotel operations. The labor gap and potential shifts in immigration policies may make it harder for leaders to find qualified staff. Leaders must do all they can to attract and retain domestic and international talent. READ MORE

In today's competitive hospitality landscape, relying solely on instinct and historical trends is no longer enough. Guest feedback is a powerful, often underutilized sales tool that offers real-time insights into what customers truly value. ComOps helps hospitality brands harness this feedback. With these insights, teams can proactively address issues, personalize pitches, and build trust through data-backed social proof turning customer voices into a strategic advantage that drives revenue and retention. READ MORE