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HOTEL BUSINESS REVIEW

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Jamie Womack

More than two-thirds of employers have a formal employee referral program in their organization. When considering the cost of recruiting, many employers rate employee referrals as one of the leading sources for candidates and a cost-effective complement to an organization's recruitment strategy. A successful employee referral program will not only bring in qualified candidates, it can also build employee loyalty, help reduce employee turnover and enhance your overall employment brand. Read this article and see how the power of employee referrals can help build a better workforce. READ MORE

Jeff Kmiec

The key to a hotel's success is its employees. The finest restaurants, most luxurious guest rooms and latest amenities are meaningless if your team isn't behind them. Leaders, no matter what industry, must inspire passion in their employees if they are to achieve success. While there are many ways to motivate others, it is important to recognize that one method will not work for everyone, so it is often best to use a combination of tactics to reach your goals. READ MORE

Bob  Kelleher

Money does not motivate employees (at least, not long term). This is often a very controversial statement with employees. Quite simply, they want to believe that they are motivated by money, and definitely want others (e.g. their boss and employer) to believe that they are indeed motivated by money (for fear that salaries and / or bonuses will be reduced). Most employees, of course would never explicitly admit that money does not motivate them. On surveys, ratings for "I am adequately compensated" are consistently low across all industries and with all companies. No one wants to give their company a license to cut pay or to reduce raises. READ MORE

Rohit Verma

Used correctly, social media can allow hospitality operators to establish relationships with customers. One great potential advantage of social media is that guests are willing to share information about their likes and dislikes. By using appropriate analytic methods, hoteliers can get a sense of what guests want generally and how they react to a hotel brand specifically. Hotel chains are developing mobile apps, since travelers-business travelers especially-expect to use their mobile devices to book rooms or other travel services on the spot. In a comprehensive strategy of customer engagement, hospitality firms will become information providers on all social media, whether its Facebook or Flickr, YouTube or Twitter. READ MORE

Holly Zoba

Being a leader means more than making great speeches. It means modeling the day-to-day values that you want your employees to exemplify. What gets measured gets done, we have all heard that, but the way a leader spends his/her day is what employees interpret to be important. How are you spending your days? Do you say one thing yet do another? If so, you are sending a mixed message to your employees and you shouldn't be surprised when they don't perform the way you hoped they would. READ MORE

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