The days of fitness as merely an ancillary concern or an afterthought for hotels and resorts are long gone. So many of today's business and vacation travelers make fitness and longevity a daily focus of their increasingly active lifestyles. But don't just take my word for it. A number of leading hotel brands have conducted extensive guest surveys, with fitness ranking on average as the second or third amenity priority for travelers when assessing and choosing a hotel. That's serious business indeed. This article provides a detailed look at the baseline elements your fitness offering needs to incorporate to keep your customers coming back. READ MORE

Based on the three to five billion transactions Pegasus Solutions is processing each month for more than 95,000 hotel distribution customers worldwide, leisure travelers are regaining confidence. In fact, booking volumes through the alternative distribution systems (ADS), made predominantly by leisure travelers, climbed +13.93% above 2009, +9.13% above 2008, and a staggering +33.83% above 2007 levels. Future booking data in the same channel evidenced positive growth in reservations on the books through mid-2010. That means the bookers for your rooms are there, and continuing to come back. The question becomes, how are you going to get them? The answer is through revenue management driven by actionable competitive intelligenc READ MORE

All the lodging metrics appear to tell us that 2006 was a remarkable year for the industry. On average, room demand has steadily increased month over month and room rates and occupancy are up from 2005 - yielding a third consecutive year of revenue growth for U.S. hotels. And, it appears that each sector from full-service to limited has reaped the rewards. With such a rosy outlook it is easy to forget that industry performance is cyclical. Experience demonstrates that meteoric growth cannot be sustained and will eventually soften or even deflate. In addition, the country's economy has historically experienced a recession in the early part of each decade and clearly the lodging industry will be adversely affected in the likely event that history repeats itself. What does this mean for hotel owners and operators? READ MORE

In order to ensure your message reaches the right audience, you need to not only be targeted in your media outreach, but in order to do so, you need to understand your end consumer. The following article helps guide you to discovering who your customers are and once you have that information, how you can use it to reach the proper media outlet and journalist. With thousands of messages bombarding both journalists and consumers daily, it is essential for yours to be relevant and on point. READ MORE

The competition is fierce. New hotels open each day, older ones undergo renovations and everyone in the middle is vying for the attention of the media as well. Whether a small boutique hotel, large chain hotel, far off country estate or a city center business hotel, one thing remains true across the board. In order to garner your desired media attention, you need a story. Through creating unique guest experiences, offering value, targeting appropriate media outlets and fostering relationships with the media, success will be imminent. READ MORE