
According to Smith Travel Research, “The outlook for 2010 looks slightly better than 2009, but the industry still is expected to end 2010 with decreases in all three key metrics. Occupancy is projected to end 2010 with a 0.6-percent decrease, ADR is forecasted to end the year with a 3.4-percent decrease, and RevPAR is expected to end with a 4.0-percent decline.” Although this outlook is less than optimistic, there are strategies that can be implemented to turn your business around regardless of your base of business. This article will address the key components to put your property(s) on the path to success in this new economy and maintain success regardless of market conditions. READ MORE