A well-managed restaurant in your hotel can be a terrific source of revenue. After all, a high quality restaurant will keep guests on your property for meals and can even draw non-guests to your hotel for dinner and/or drinks. But competing with other restaurants, lounges and bars in your area may not be as easy as you think. As great as your food, service and location may be, guests are increasingly seeking out exciting venues. Unless your hotel's restaurant is up to date with the latest design trends, you could very well be letting money walk out the door. If you are considering building or renovating your hotel restaurant, there are several ideas to consider. Read on to learn ten important tips that can help guide your project. READ MORE

Making the decision to build a spa involves a substantial capital investment in a business that has unique nuances and is very different from the hotel business. Today, spa is a requirement in most five star properties and is considered an advantage in most four and even three star properties. Ultimately, when investing capital in a project that has the ability to increase the value of the asset, taking the initial steps to define the market research ensures that the size, scope and concept always pay dividends. Learn more. READ MORE

Hospitality managers have paid much attention to the practice of both revenue management and customer loyalty over the last few years. Unfortunately, these managers often come from different departments; and as a result, they often have different goals and different financial targets. For instance, those in marketing are measured by increases in repeat purchase, word of mouth, and satisfaction, while those in revenue management are measured by REVPAR index and yield index. While in an ideal world these goals would be complimentary, this is often not the case. Rather than being a zero sum game, it is a winners take all game, where the win is the incentives that come from reaching specified targets. For example, in one of my executive education classes a sales manager of a large international hotel company told me the following story... READ MORE

According to the Greek philosopher Heraclitus, "The only constant is change." The leisure industry, not unlike other industries, is in a state of constant transition. With change comes risk; the risk associated with entering a new business, and the risk of lost opportunity. As recently as 1978, Nevada was the only state to offer casino gambling. However, significant developments have taken place in the latter half of the 1990's, as the number of states permitting casino gambling increased from one, to 27 by the new millennium. Casinos can now be found on riverboats and in resort locations, perhaps with the most explosive growth occurring on Indian reservations. Not surprisingly, with the expansion of casinos and the popularity of commercial gaming, Nevada was one of the fastest growing states during the second half of the 20th century. READ MORE

I am a marketer. One of my close friends is an accountant. We love to banter back and forth about which function is the most important in a hospitality business. "Marketing, "I declare. "Marketers make the money." "Accounting," my friend counters. "Accountants manage the money." This friendly rivalry has been going on for years with each of us constantly looking for arguments to bolster our respective claims. One day, he is ahead; the next day, I am ahead. While we both know that marketing and accounting are mutually important to any hotel company, we still have a lot of fun playing "one-upmanship." So it was with particular glee that I found the ultimate truth to confirm the fact that marketing rules, the wise Marketing Sage told me. READ MORE