HOTEL BUSINESS REVIEW

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Roberta Nedry

"Windy weather, windy weather, when the wind blows, we all come together." The wind really blew in Florida during Hurricanes Charley, Ivan, Frances and Jeanne and this simple children's rhyme represents how Florida's hospitality industry responded. Faced with an unusually intense onslaught of this weather phenomenon throughout the whole month of September, the hospitality industry was forced to respond and react, prepare and respond, react and prepare, as each Hurricane seemed to target Florida with a vengeance. What happens to service during a natural disaster or threat or a surprise power loss of extended duration? How do hospitality leaders prepare their employees to deal with impending challenges and what happens to guests who drew the unexpected shorter straw in terms of the timing of their trips? How do hotels in particular prepare, react and respond? Are new policies and procedures put into place or are existing ones modified? How does a hotel ensure the safety of guests while still preserving some type of favorable memory? Does service still play a role and if so, what shape does it take and how are employees prepared to implement revised service scenarios? Do you have a "disaster service plan" in place? READ MORE

Roberta Nedry

"I know you believe you understand what you think I said but I'm not sure you realize that what you heard is not what I meant." Confused yet? Your guests probably are. Are your employees communicating what they want to say or what they want to hear? Are they really paying attention to guest needs and do they know how? Are they truly listening and then responding directly to expectations? For that matter, are they setting up expectations up properly? Take a close look at how communication can conquer or concave on a guest. Actions may speak louder than words but the words can play a big role in guest service outcomes. READ MORE

Roberta Nedry

Concierge... the word appears almost everywhere these days as the ultimate symbol of personal service. No longer only the domain of the hotel lobby, the word "concierge" is appearing across all industries as an individual, whole departments and even virtual functions. When "googling" in the word "concierge" for an internet search, almost four and a half million choices appear. This is more than double the two million results of the same search done last year. The profession is hot and the demand is extraordinary. Consumers and guests are driving these increasing numbers with a frenzied desire for more personal service. At the same time, organizations are scrambling to convince a skeptical public that the personal touch still exists. They plug in the word "concierge" with hopes that the public will symbolically appreciate the effort yet many simply use the word or hire an individual without the essence and skills of the professional concierge. The ability to truly deliver exceptional service does not automatically appear by simply adding the word concierge. Organizations that hire properly trained, professional concierges will see significant impact to the bottom line and guest/customer satisfactions levels will soar. READ MORE

Roberta Nedry

When calling hotels and other hospitality organizations about making reservations, guests are often switched over to central reservations. Call centers become essential to managing call volume and efficiently plugging guests in to the appropriate locations. However, without proper training and information, that's where the disconnection can begin. How do off property call centers maintain the service connection and ensure a seamless introduction to the experience which guests' expect? If, as they say, you only get one chance to make a first impression, what training and direction towards the quality of that impression at the reservations center level can be most important ? READ MORE

Roberta Nedry

Consider any one of the beautiful colorful postcards that arrive in guest mailboxes, showing new resorts and promising relaxing, memorable experiences. The mailer arouses the guest's curiosity and they call to learn more. The first person who answers the phone is not familiar with the mailing but knows enough to take the reservation. As the guest asks more questions about this new property, they get polite, standard answers that technically fill those guests' needs (restaurants, room profiles, property features, etc). However, they don't get the feeling, the ambiance or the excitement that the mailer was able to communicate with a picture and a few simple words. Those intangible qualities, the promise of service and the possibility of a new, memorable experience are what motivate guests. Now that guest is confused. Which source is to be believed more...the mailer or the person? Will guests get what they really want when they get there? READ MORE

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