Research shows that the most successful companies worldwide have one thing in a common – a uniquely recognizable and memorable brand. So, as more and more travelers today seek unconventional travel experiences, hoteliers should consider how to uncover and successfully weave through a brand narrative that visitors and travelers alike can relate to and support. This includes an immersive experience that takes visitors through a hotel's brand narrative and nods to the region's history, locale and culture from space to space. Here's a look at key research and design practices hoteliers can apply to generate memorable and on-brand destinations. READ MORE

The importance of sustainability is an ongoing global conversation, and increasingly, consumers want to do business with companies focused on how to limit their environmental impact. This is especially true for the tourism industry. According to Booking.com's Sustainability Travel Report, travelers have a growing interest in experiencing authentic local experiences and 56 percent of travelers are seeking environmentally-friendly hotels with amenities that can offset their vacation carbon footprints. Now more than ever, it's time for industry experts to make sustainability a focal point and act on this growing consumer need for eco-friendly options by engaging with the community and creating opportunities for guests to make responsible travel decisions. READ MORE

With a high turnover rate, the hospitality industry as a whole is struggling with how to recruit the right employees and increase worker retention. Ron Mitchell is an HR tech founder who is using data insights to help hospitality workers define career paths and goals. Recognizing two key industry trends - that hospitality provides more opportunities for career growth than most other industries, and that strong customer service skills make hospitality workers prime recruitment targets for other industries like healthcare and property management - Ron's answer for employers is to invest in their employees' personal career growth, so that when they're ready to grow, they'll grow with you. READ MORE

The hospitality industry is going through an extremely difficult time right now due to the COVID-19 pandemic – employees across the country are being laid off and furloughed daily. Whenever the country does make a return to normalcy, hospitality will need to have structures in place to gradually restore the industry. It's certainly not going to happen overnight. So, companies need to use this extended period of downtime to formulate a rebound strategy that will set them up for success, which includes cross utilization and managing several financial aspects that hotels will need to develop a firm understanding of during this downtime. READ MORE

In January, Hilton launched a new elevated yet approachable lifestyle brand, Tempo by Hilton. Developed upon the discovery of a whitespace in the market, Tempo by Hilton was thoughtfully designed to meet the needs of a burgeoning class of modern achievers. This rising demographic of ambitious and discerning travelers, increasingly uninspired with current offerings at their price point, is looking for a hotel experience that reflects their ambitious lifestyles and will help them continue being their best selves even on the road. With surprising artistic touches and offerings developed in partnership with leading lifestyle brands, Tempo by Hilton was created for the rhythm of life. READ MORE