An effective upsell strategy in hospitality hinges on understanding guest needs and offering personalized, relevant enhancements to their stay. By integrating upsell options into the booking process, hotels can elevate guest experiences, maximize amenity utilization, and increase revenue. Prioritizing transparency and sustainability in these offers builds trust and appeals to all types of guests, ultimately fostering long-term loyalty and encouraging direct bookings. READ MORE

The hotel industry faces lasting impacts on brand value and brand strength due to pandemic-driven marketing cuts, as detailed by Brand Finance. Despite fiscal relief, these reductions harmed brand health and market positioning. Hotels that maintained marketing efforts rebounded more quickly. Strategies for recovery include reinvesting in marketing, leveraging data, embracing digital transformation, enhancing customer experience, and focusing on sustainability. READ MORE

What is the best marketing tactic for hotel tech vendors to maximize sales leads and ROI on their marketing spend? The answer is simple: event marketing. By providing a platform for direct engagement, building credibility through education and thought leadership, and leveraging unique event topics/angles/formats to engage and build relationships with attendees, event marketing offers a cost-effective solution for sustained business growth. READ MORE

Have you ever felt trapped? And wellness trapped? Doing some or all the 'overs' and 'unders'? Want to know what is over and what is under? Based on 20 years of experience in 40 countries here is the series of traps any hotel, resort, leisure and recreation developer and operator may experience with wellness components and investments. READ MORE

Gen Z's nonlinear shopping habits and social media have disrupted the traditional marketing funnel. Brands must adapt by prioritizing engagement over mere exposure and personalizing marketing with data-driven insights. The travel industry is particularly affected, with consumers interacting with brands across multiple touchpoints. To succeed, brands need to be agile, responsive, and prioritize building connections through authentic engagement. READ MORE