
- Social Media & Relationship Marketing
- Effective Public Relations for Private Residence Clubs and Fractional Properties
A key factor in the expanding niche of vacation options is a coherent and targeted public relations strategy designed to strengthen the identity and position a Private Residence Club (PRC) or Fractional Vacation Real Estate Property. Fractional Properties and Private Residence Clubs differ from resorts and hotels in that the challenge is not to get some one to spend a couple of nights at a hotel, but to purchase a membership or real estate. With that in mind, let us consider the primary aim in a sales supporting PR effort. READ MORE