A key factor in the expanding niche of vacation options is a coherent and targeted public relations strategy designed to strengthen the identity and position a Private Residence Club (PRC) or Fractional Vacation Real Estate Property. Fractional Properties and Private Residence Clubs differ from resorts and hotels in that the challenge is not to get some one to spend a couple of nights at a hotel, but to purchase a membership or real estate. With that in mind, let us consider the primary aim in a sales supporting PR effort. READ MORE

The ultimate goal of spa design and programming is to create an environment that not only keeps guests at the spa for a longer period, but also drives them to come back for a second, third and eventually ongoing experience. Smith Travel 2007 research on the luxury spa market shows that a well executed hotel spa increases occupancy and rate, thereby increasing the value of the asset. But of course, the spa must be designed to take advantage of these notions. And this begs the question, where to begin? The answer: develop a plan. READ MORE

The full-line producers like Marriott, Intercontinental, Starwood, Hilton and Hyatt may be thinking that they simply need to have one or more product offerings with features appropriate to Generation X or the emerging Generation Y, preventing competitors from nicheing away market-share or new entrants from gaining a foothold. What may be escaping the attention of many of these companies is that the boutique revolution very likely means a whole new way of doing business in the hospitality field. READ MORE

Many hotel companies prefer a CPA model since it can be tracked to an actual stay; thus, the individual hotels pay for actual business received. CPA is a lower-risk option than CPC and much easier to manage, however, both have benefits depending on the needs of the company. Regardless of the distribution model used, it is important for hotel/hotel groups to carefully analyze the ROI before and during each campaign. Within the next five years, online advertising will take the majority the advertising budget so the pressure is on now to figure out which distribution model works best. When deciding, a key success factor will be working with online companies that understand each model and have experience successfully implementing them. READ MORE

Meeting industry veterans know lodging is a cyclical business and the good times cannot continue without end. The meeting business has weathered many storms over the past ten years. From the fallout of September 11th to the more recent stock market fluctuations and mortgage crisis, a decline in the health of our nation's economy often affects top meeting and conference facilities and drive-in markets alike. READ MORE

The past decade has been unprecedented in the hotel industry. All success indicators (occupancy, average rate, and RevPAR) have climbed steadily year after year and owners have enjoyed record profits. So what are your sales people doing? During these "feast" periods in full service hotels, it is likely that the sales person is turning away more business than is booked. And in limited service hotels, is it likely that the sales person is at the front desk with little or no, direct sales activity. READ MORE

Developing a new hotel property in a historic area presents an exciting opportunity to develop a unique property. It, however, also presents significant challenges that if not kept in mind can become roadblocks to success. Why would anyone in their right mind choose to take on the extra headaches commonly associated with developing a hotel in a historic zone? The answer is that a properly planned and well-thought out hotel development in a historic zone leads to the creation of a truly unique property that often becomes an important focal point for the surrounding community. Both factors result is a positive economic return for investors. READ MORE

A new trend is shaping customer service, and it goes well beyond simply providing what guests expect. Today, customer service is being measured against a guest's experience in total - all of your guest's interactions with your company, your facilities, your products, your services and, most importantly, your people. While customer experience has fast become the industry's new buzz phrase, most are still having a difficult time differentiating between good customer service and a legendary customer experience. The following story helps separate the two. READ MORE

In the hyper-competitive hotel business, keeping pace with the major flags and industry giants can be a daunting task for small hoteliers and franchise operators. Banks and other lenders take very close and careful assessments of the small hoteliers' track record and personal credit history when considering financing. Access to capital, which is essential for the small hotel owner/operator to maintain and enhance their property and amenities, is extremely difficult, and ultimately this prevents many of these smaller businesses and properties from reaching their fullest potential. One of the best solutions for the small owner/operator is the Small Business Administration's 504 loan program, which enabled 753 hoteliers to borrow $802 million during the 2006 federal fiscal year. READ MORE

Why does the word "selling" get such a negative response? Mainly because no one really wants to talk about it in the spa world where we believe it is only our position to make people feel good, well at least when it comes from the therapist's mouth. I had this thought at one time as a therapist but only because during my basic cosmetology training no one presented sales as a part of my soon to be career. The same was true of my massage training. Nowhere during my training did any of my instructors present the importance of product selling in one of their lessons. READ MORE

With current trends towards the greening of the hospitality industry it seems like a logical step to include hotel fitness centers as environmental models for sustainable design and operations. After all, these two sectors share a common thread - achieving optimal health, be it personal or environmental. It seems ironic to think that fitness centers of the past, created to support health and well being, could have adversely affected both its inhabitants and the environment. With proper planning, design, and operations your hotel fitness center can achieve the stewardship needed to be at the forefront of an ever-important shift to the incorporation of green practices within the fitness industry. READ MORE

As much as we all like positive feedback, negative comments have the opposite reaction. It cuts us personally when a departing guest tells us that they had a bad visit. How you react to their feedback is the key. Do you shrug it off and chalk it up to one customer who won't come back? Or do you see an opportunity? I hope it's the latter. Let me explain the benefits of having flaws exposed by disgruntled customers, how to make them right, and then turn a disappointed guest into a lifetime advocate for your hotel. READ MORE

Reality Bites. Let's face it, most hotel restaurants aren't typically destination hot spots and in fact, many are still decorated as "garden terraces" and have the sort of vibe that is most attractive to the drowsy breakfast crowd. Yet, hotel operators know they have a real opportunity to create restaurants with destination caliber cuisine that are both social centers and culinary experiences. These operators are bringing in experienced restaurateurs, consulting/rising star chefs, mixologists, as well as public relations and branding experts to help them develop clearly defined (and appealing) concepts, create enticing menus and identify innovative ways to build the buzz, covers and revenue. By making their hotel restaurants sexy, fun and delicious, these smart operators are creating hot spots that entice both locals and hotel guests alike. READ MORE

Business travel is big business with millions of individual and group trips being tracked in each year. Among overnight trips, 85% of business travelers stayed in a hotel or motel. While this is good news for airlines, rental car companies and hoteliers, business travel exacts a heavy toll on the environment. Responsible environmental stewardship is not only an integral part of doing business at Dolce International; it is the core of who we are as a company. Read on to learn about five hot trends in the meetings industry I recommend for going green. READ MORE

The word concierge actually dates back to mid 17th century Europe, when hosts, usually of a lavish property or castle, provided a servant whose primary responsibility was attending to the comfort of their traveling guests. This servant eventually catered to the every whim and wish of visiting nobles; they held a very important position in the household, and often kept the household keys. Eventually hotel concierges began to appear in the finest hotels of Switzerland and France, expanding on the value of the "guest service" begun in those royal households. It wasn't until the mid 1970s that American hotels began to add the position of concierge to their staff, providing their guests with the impeccable guest service that they have come to enjoy in Europe. READ MORE