When the world is facing high levels of volatility, uncertainty, complexity and ambiguity (VUCA), in part thanks to fast-changing technological, social and business environments, leaders and companies must be prepared to increasingly adjust to unanticipated events. VUCA in hospitality manifests on different levels and can affect individual hotel properties, tourism and entire companies, on a global basis. Many today would assert that, given the current geopolitical climate, the world's VUCA level has again spiked to higher than normal levels. People and corporations must increasingly adjust to unpredictable events. The hospitality sector is no exception. READ MORE

Hiring isn't easy, but there are many ways in which hotel leaders and hiring managers exacerbate the issue. These can include asking the wrong people to be part of the interview process, or worse, asking a committee that's too large to come to a consensus. They can also be basic, like failing to elect the right point person for every candidate. Finding candidates is hard, and when a role has been open for too long, it's possible to let urgency become the chief decision maker. This article provides a balanced breakdown on who should be included in the interview process, and also looks at how to build an effective hiring committee. READ MORE

In today's political climate, taking strong stands can work for or against a business, just as it can for a Hollywood celebrity. While many consumers embrace brands that hold activist positions, there is an equal and opposite reaction for others. If you are a hotel brand, is corporate activism a good idea? This article will examine the arguments for and against it, including examples of hotel companies choosing to lead the charge – and four ways to consider taking action that could add value to your brand. READ MORE

Wildfires have wreaked havoc out West in recent years, threatening California's wine country and other northern towns, as well as Los Angeles and its suburbs. While ensuring personal safety is the first priority after wildfires, a subsequent step should include exploring what a homeowner or in this case, hotel owner, can do to best handle a future wildfire situation. In this article, we'll discuss how hotels impacted by wildfires can take steps to deter damage and get their businesses back up and running. This could include starting up air handling equipment or bringing systems back on-line, among other things. READ MORE

Meetings planners constantly up the ante with exciting conference destinations, utilizing memorable venues such as zoos, museums and outdoor locations. These uncommon venues pose a unique challenge: that of bringing must-have internet connectivity to these extraordinary locations. Wi-Fi is the way to bring in internet quickly, at reasonable cost, and with minimal effort. This article will discuss bringing a carrier class guest Wi-Fi experience to even the most uncommon of destinations. It will cover how to pop-up temporary Wi-Fi services, with and without existing Wi-Fi infrastructure, what It takes to provide "Wi-Fi in a box," and how to leverage Wi-Fi for loyalty and marketing purposes. READ MORE