
The most effective revenue managers are pros at nuance and experimentation, looking for patterns and trends that inform their strategy. The ideal setup includes technology that automatically analyses local market demand data alongside pricing data, and puts it in a visual, approachable format. But what are the key factors that drive hotel revenue? In this concise article, we review eight or nine themed clusters that can guide your thinking, including: your compset, as part of your pricing strategy and demand analysis; other demand factors; channel management; promotions and discounts; competitor benchmarking; reputation management and rate parity; employee engagement; and digital and metasearch advertising. READ MORE