HOTEL BUSINESS REVIEW

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Chris Charbonnet

At a time when technology and social platforms make guest feedback and reviews more accessible and impactful than ever, a hotel management company's ability to consistently create a memorably outstanding guest experiences is more important than ever before. The best way to make that happen is to create a "culture of yes". That means building a team that's more than just being agreeable, but demonstrates both a willingness and an enthusiasm for responding to guest needs with positivity and problem-solving. Understanding the obstacles to getting there-and the best practices that can help you overcome those challenges-is essential for hotel management excellence. READ MORE

Sara Djubek

Service is not a drive by event, it requires the ability to prepare for sincere and quality interactions. The Goal: An experience that cannot be replicated for the guest! The hotel industry must go above and beyond to be part of forming the perception of the guest before they even step foot on the property. Automation is making it too easy for your team to hide behind the curtain of platforms and processes. They serve a purpose, but it does not SERVICE your guests in the way that a human connection can. READ MORE

Bruce Tracey

The term 'Future of Work' (FoW) has quickly become part of our everyday lexicon and has arrived with very real-world implications for companies and firms across the globe. Hospitality organizations are certainly not going to be an exception. From dizzying advances in FoW technology and consequential job design, to sweeping workforce demographic changes, to the reality of having to leverage greater numbers of agile/on-demand talent, hospitality companies will need to rely even more on their HR functions to navigate these inevitabilities. All this, on top of an industry already with a bit of an image problem. This article discusses some of the implications of FoW for the hospitality industry and presents three questions for organizations to ponder as they begin to adopt the necessary strategies, tactics, and practices to support FoW. READ MORE

Karyn Buxman

Customer satisfaction is paramount in the hotel industry. Executives must hire, train and empower people who can problem solve to provide the best customer service. But teaching them how to say "Yes" isn't enough. Where does that leave them when the answer really is "No"? Smart executives expand upon the "Culture of Yes" to include the culture of "Yes and..." Empowering employees with the skills of humor and improv provide them the flexibility and creativity to move beyond traditional problem solving skills. The ability to manage customers' perceptions and create positive experiences despite seemingly negative circumstances can provide organizations with a competitive edge. READ MORE

Emily Loupee

The future of the hotel industry is decidedly futuristic, with automated drapes and floors that light up in the dark when you step on them. The endless capabilities of the Internet of Things (IoT) and artificial intelligence (AI) provide hotels with innumerable ways to give guests a more convenient, enhanced experience. Yet, the danger of turning devices into a smart device means they can now be used as a gateway for a hacker or cybercriminal. Hotels incorporating AI and IoT technology into their guest experience need to be aware of what they're exactly offering and the steps needed to prevent cyberattacks. READ MORE

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