HOTEL BUSINESS REVIEW

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Leigh Anne Dolecki

Wow, has it really been less than 15 years since were introduced to the World Wide Web? It's not news that modern technology has completely changed the way we live in the past ten to twenty years. At this point in my career, I can't even imagine being a concierge without it. By nature, concierges are information junkies; many of us find this new frontier absolutely irresistible as it appeals to our sense of curiosity and problem solving. Many of us have spent late nights clicking and learning, clicking and learning...clicking and, of course, learning. READ MORE

Coming up in October 2023...

Hotel Revenue Management: The Age of Big Data


The future of hotel revenue management lies in the adoption of ever more sophisticated software and technology, especially as it pertains to forecasting and pricing. For revenue professionals, the Age of Big Data has arrived. Managers are utilizing systems that employ leading-edge algorithms and machine learning, along with business analytics and data visualization tools. These tools communicate complex information more effectively, allowing managers to understand the key components driving demand and revenue. They have the ability to analyze real-time external and internal data, produce reports, and integrate information - all on a single platform - in order to improve performance. Managers are also utilizing  geographic information systems (GIS) which incorporate geographic data into forecasting. GIS also help decision-makers identify information in a visual way that cannot be detected through traditional data analysis. The October issue of the Hotel Business Review will report on how some hotels are integrating Big Data into their revenue management strategies.