The Lodging industry in all price categories is going through a period of disruption, with huge forces at play. New technologies, mergers, acquisitions, online competition, Airbnb, new travel behaviours, new types of travelers: these are not small adjustments to an ecosystem. In the midst of that chaos it's valuable to step back and ask our consumers, directly, what they value, want, need and expect. And that's where the 75,000 surveys in the Valuegraphics Database come in. We've done that work of asking hotel guests those questions for you. READ MORE

Traditional media - remember them? In the rush to embrace social media, plenty of hotel and resort sales, marketing and PR executives have lost sight of the onetime mainstays of influence but they are missing out on grand opportunities to get their messages out. Traditional media have almost become a secret weapon among savvy marketers - the power is there if you know how to harness it. That's what this article is about: Integrating traditional media into a full throttle campaign that hits all the 21st-century buttons - and a few now neglected 20th-century ones too! READ MORE

At the intersection of hospitality social media campaigns and esteemed industry influencers, you'll find a select few social media users fraudulently touting tremendous influence over their too-good-to-be-true number of followers. The social media influencer industry is not going away anytime soon, so it's more important than ever to keep your brand safe and in the eyes of your target audiences. Marketers are finally talking about the issue of influencer fraud openly, to put these potential negative brand representatives on notice. A watchful eye for influencer red flags will help hotel brands search, recruit and manage influencers for a positive campaign. READ MORE

From things like being up to date on the latest job board or careers site, through finding the time to screen every qualified potential candidate, hiring can be a brutal experience. This is among the chief reasons that the recruiting industry came into being; recruiters can make things easier for hiring managers. But not all roles and situations merit the help of a seasoned hiring professional. In facat, there are a number of circumstances that travel tech and hotel leaders should consider before bringing on a recruiting partner. This article identifies when it is, and when it is not time for hiring help. READ MORE

For hotels, using Instagram is a win-win, it's free and the opportunity for engagement is endless – as long as you're using the platform in a compelling way. With over a billion active users, Instagram is quickly gaining steam as the social platform of choice, with much higher engagement over Facebook. Although smaller, the IG community is loyal and more active with brands. If you're new to Instagram, or just looking for a few tips to keep your content engaging, we've put together a quick guide of Dos and Don'ts to make your IG account a fan favorite. READ MORE