WT is a term that encompasses all electronics that can be worn on the body. It can be an accessory, such as a smartwatch, or it can be a sensor embedded into clothing that can tract motion, time, and even location. The key benefit of wearable technology is that it connects to the Internet so that the information collected can be sent to a network, stored, exchanged, analyzed and acted upon. Businesses are finding that IoT is offering them new insights into how to increase efficiency, how to better engage employees and customers, and how to develop new revenue stream opportunities. Can the hotel industry be far behind? READ MORE

This article discusses the top five ways hotels get served with disability discrimination lawsuits. Disability discrimination lawsuits are on the rise and one of the best ways to protect your hotel from getting served with a lawsuit is to assure that hoteliers fully understand obligations under the various leave laws and that their managers are trained properly on those obligations. Maintaining written policies, memorializing any verbal communications with employees, documenting analyses of possible accommodations, and recording any accommodations or leaves of absences ultimately provided are essential steps for avoiding costly litigation. READ MORE

It's no secret that effective revenue management strategies are deeply reliant on increasingly powerful tools and technologies that yield big-data-driven insights. But even the most sophisticated technology only goes so far. The "secret sauce" of revenue optimization remains that human element. Understanding how and why people power is needed to get the most out of software and systems and take the critical next step to implementation includes appreciating the importance of things like data filtering, shifting schedules, unaccounted-for variables, market insights, group dynamics, relationships and other nuances-as well as the ability to recognize, hire and retain talented revenue optimizers. READ MORE

How do you define value? Can it be measured in a meaningful way? What are your hotel's products and services actually worth to customers? As customers increasingly turn to 3rd party channels as a way to save money and pressure hotels to lower prices. Understanding what customers value, and would value, gives marketers and revenue managers an opportunity to break the market pressure to continually sell only on price by demonstrating that a property's products and services have something different to offer – superior value. READ MORE

As the commercial distribution landscape evolves, third parties continue to win the hearts of consumers by simplifying the booking process. In this article, we look at what it takes for hoteliers to get back in the customer acquisition game. We will explore the need for both organizational and skillset changes within our commercial teams. Additionally, we will learn that the key to innovation exists in how we see our own data. Through the use of data visualizers, hoteliers must cast aside the segmentation models of prior years in order to leverage the exponential potential of the lenses of commercial segmentation. READ MORE