
The hospitality industry's shift toward technology solutions is a recent development. Not that long ago in fact, fax, paper and legacy systems ruled the industry. But in today's online and connected world, the technology boom has firmly taken hold, big data and analytics are finally ingrained in the hospitality professionals' day. In this article, Gino Engels offers his insights on how data reshaped the online booking landscape. We will explore the value of data, from automation and time-saving to personalization through predictive analytics. Lastly, we'll show you how to gain a competitive edge by capitalizing on different data-sources. READ MORE