More Visibility = More Sales. It's really that simple. This simple principle is why PR is the best way to affect real change in your current sales conversion rate; it is a marketing tool that is designed specifically to increase awareness of your company in the hotel industry. It gets you in front of the people who might, one day soon, be your first customer (or your 500th!). This article will provide you with the ONLY two marketing tactics that start-ups need to boost sales of their tech solution to hotels today! READ MORE

Food waste claims one of every three calories produced. From an environmental point of view, it's a waste of land, water, and energy. For hotels, it's a waste of money. While reducing food waste is a simple concept, getting started can seem a logistical challenge. To help hotels develop and implement an effective food waste plan, World Wildlife Fund and the American Hotel and Lodging Association worked with dozens of hotels to test strategies and develop a free resource, HotelKitchen.org. By laying out simple steps, the toolkit can help hotels start saving food and money today. READ MORE

When disaster strikes in the hospitality industry or something bad happens, bad publicity almost inevitably follows. A hospitality player might try to take actions to mitigate the impact of this publicity. However, in today's day and age, once the information is out in the news or social media, it may never be erased - or forgotten. The information may sit there for years misinforming and causing damage to a brand. When does publicity cross the line from being merely damaging information about a hospitality industry player - or any business - to information that they might seek to rectify through a lawsuit. READ MORE

Before, luxury hotels were defined in a simple rating system consisting of one to five stars. As today's consumer and the technology that consumer uses evolves, so too does the very definition of “luxury.” According to a report published by Skift Trends and the International Luxury Travel Market (ILTM), the upscale travel sector is experiencing challenges to offer high-end customers the ever- growing facets that comprise of a luxury travel experience. The most challenging aspect of marketing a luxury travel experience is that every consumer has a different definition of what luxury really means. READ MORE

Do you feel the undercurrent of change that's taking place in our industry? While it may be a seller's market and things are robust right now, buyers are changing how they connect, and how they buy - and making prospecting much more difficult than ever before. It may not seem like a big deal now, when the market is at record highs. But when the tide turns - and it always does - back to a buyer's market, will you be prepared for the new age of buyer behavior? READ MORE