As the fastest growing consumer group today, Millennials are becoming increasingly influential on the way we operate our business – for the better. They are making their purchasing decisions based on a holistic and lifestyle changing approaches to their wellbeing. One central theme that seems to have encompassed this generation is the need for healthy food and fresher options. Every generation leaves its mark on society and Millennial's "you are what you eat" mentality has spread like wildfire, forcing society to re-think what it means to be healthy. We've been listening, and taking notes every step of the way. READ MORE

Luring Millennial travelers is a strategic requirement to fuel ongoing hotel revenue – yet it's not always easy as home-sharing options tempt this generation. Research shows Millennials seek out experiences more than products. This presents hotels with both an opportunity and business challenge: How can we transform our offerings, down to the details of food and beverage services, into experiences that draw Millennials in and keep them returning for more? Successful approaches combine diligent research and innovation with an emphasis on creating photogenic local experiences that go well beyond the food and beverage products themselves, rethinking the way dining spaces are designed and used. READ MORE

In a world of constant connection, hotel properties can no longer ignore the prevalence of mobile devices and connectivity. With eighty-five percent of travelers bringing their smartphones on leisure trips, eighty-eight percent bringing it on business trips and eighty-two percent bringing laptops on business trips, connectivity is no longer a convenience, rather a necessity. Easy-to-access outlets and USB ports for charging and smart lighting controls are imperative for enhancing today’s hotel spaces. Hotel decision makers need to keep guest preferences top of mind, install smart lighting and have ample access to power both inside and out – all which can improve guests’ overall experience. READ MORE

The craft beverage movement has revolutionized the liquor and beer industry over the last several decades. This has been fueled in part by growing consumer demand for drinks that are somehow different than what has become the archetype of mass-produced beer, whiskey and vodka. With the millennial generation now a serious demographic affecting what new products come to market, and which brands thrive or fade in to obscurity, the old guard of category controlling brands is starting to shift. The once obscure sector of small batch drinks is now a primary influence in how brands market themselves in an all too baroque competition of an overcrowded industry. READ MORE

Every hotelier has struggled with a dreaded slow season. Many have struggled through years of an economic downturn only to come out victorious on the other side - if weathered and savvier from the experience. The secret weapon to beat these downtimes is ancillary revenue streams. With more than 15 years of experience helping hoteliers combat market challenges and drive revenue, Lily Mockerman, founder and CEO of Total Customized Revenue Management, LLC (TCRM), shares her hard-won advice to help hoteliers innovate when times get tough and reach rock star status in ancillary revenue. READ MORE