Experimental travel involves an element of serendipity, a deeper connection to the destination, and experimentation with new travel concepts. It is also related to digital nomads, sometimes adventure travelers who spend time at their destinations. As this group can work from anywhere and earn money while traveling, providing them with accommodations, events, services, and facilities can open new doors for hospitality businesses. READ MORE

The growing NIMBY (Not In My Back Yard) movement is impacting the entire hospitality industry, especially the lodging sector. It is the call for No More Tourists! It is easy to see why the trend can significantly impact hotels. In this article you will read where it comes from, why it is growing, and the strategies that two US cities are using to address it. READ MORE

AI-powered loyalty programs are revolutionizing guest engagement in the hospitality industry by offering personalized rewards, real-time interactions, and dynamic loyalty tiers. These programs leverage predictive analytics and AI-driven insights to anticipate guest needs, enhance experiences, and build emotional connections. By integrating AI, hotels can transform loyalty programs into powerful tools for fostering lasting relationships and driving repeat business. READ MORE

Beverage programs are just as important as food programs for hotel bars and restaurants. A well-thought-out cocktail menu can make or break memorable experiences that keep customers coming back for more. In this article, we'll explore how hotel dining venues can stay on top of beverage trends to keep their menu fresh and appealing to new and returning guests. READ MORE

Today's consumers and guests are incredibly savvy to marketing - they see beyond glossy brand marketing and seek out candid feedback, real experiences, and candid reviews from people and resources they admire and trust. These tactics can help you put that kind of content in front of potential guests to help drive interest and booking conversions. READ MORE