Think about professional tour guides and their role in making an entire experience come alive for everyone on their tour. They know their scripts but also all the in-between moments, stories and connections that will make the tour more memorable. They understand that reacting to their tour participants' emotions, questions and interests along the way will make the tour more meaningful. Now, apply this concept to everyone in your business, your organization, your hospitality environment. Inspire them to become hospitality tour guides! Make each moment, each transaction, each interaction part of YOUR tour and in turn your strategy to make your hospitality experiences more meaningful and positively memorable. READ MORE

Here at Geneva National Resort and Club, and at the Inns of Geneva National, we offer that special touch, the extra feel, that…. "Experience "our guests deserve. Whether you stay at our Inns, Golf on our amazing courses, or simply want a Wisconsin lunch in our Grill Room, we have it. Enjoying the experience is just the beginning of being our guest. Creating an experience beyond a few nights in a hotel room is the key to staying competitive with millennials and all of our guests. READ MORE

Research shows that guests see spas as nurturing environments to escape, heal and reconnect with their body and spirit. Successful hotel spas are creating spaces that use a holistic approach to wellness to give guests a healing setting for personal transformation. Spas that focus on a true wellness approach will be differentiated from the competition and build a successful business model as well. This article will explore the future of hotel spas and their place in creating deeply healing experiences for guests by taking ancient practices, adding pure ingredients and integrating modern results-driven science. READ MORE

Virtually every time I speak on a hospitality panel or at some other engagement and the subject of wellness comes up, the same four questions come up, What is wellness anyway? Can I increase profitability of my spa by integrating wellness programming? How can wellness (and my spa) increase the value of my property? After all the investment involved in building a spa and integrating a wellness program, can I achieve an acceptable return on my investment? The answers to these questions is the subject we will explore in this article. READ MORE

The 2017 ISPA U.S. Spa Industry Study found that there are already an estimated 32,930 unfilled spa service provider positions in the United States. Massage therapists account for the largest number of unfilled positions with a total of 18,780 representing 57 percent of the openings in 2017. When looking at leadership positions, there were approximately 200 unstaffed full-time spa director positions and 1,030 spa manager positions. A shift in the senior living sector to become more mind-body-spirit-centric will naturally pull skilled workers from the spa and hospitality industries into senior living and healthcare. Conversely, the hospitality industry will begin to draw skilled employees from the healthcare and senior living industries. READ MORE