Both the business and leisure traveler utilize Google today when searching for a hotel. And those travelers are looking for what guests have to say about hotels online, in the form of online reviews. Hotel professionals must focus on the guest experience to build a positive online brand reputation so that consumers book a room or event. This article will discuss how to create an online environment in which it's easy for guests to leave online reviews - and for consumers to find you. It will also discuss why it's important to analyze guest feedback online to use to ultimately improve guest satisfaction. READ MORE

Revenue management professional and industry thought leader Lily Mockerman shares her insight on how hotels may increase profits across multiple revenue streams through proper data management and analyzation. Going beyond the numbers, Lily teaches hoteliers how to set up a proper data collection strategy, collect key information including customer feedback to craft a results-oriented Total Revenue Management strategy, monitor competitor data and more in this deep dive into the world of big data mining and profit optimization for the hospitality industry. READ MORE

While RevPAR is a powerful measure of how hotel assets are delivering optimum Room Revenues, often they may not be telling the entire story. The channels of distribution being adopted by a hotel to generate room revenues may have varying costs to them. Accounting methods make these costs be disclosed among expenses in a hotel Income Statement. Factoring in those costs in the calculation of RevPAR provides a realistic picture. Is your hotel taking this critical step? In other words, are your channels delivering optimum Room Revenues net of costs? READ MORE

We are now at a point where artificial intelligence is no longer an “if” question - it is an inevitable “when” - and the impacts could be enormous. In human resources, specifically, we are already beginning to see AI technologies inform better hiring decisions and predict future job performance through machine learning, one of the more fruitful branches of AI. So, how could the hospitality industry benefit from the use AI technologies in our HR departments? Let us explore! READ MORE

Technology impacts how consumers today live, work, shop and play today. They are moving at the speed of light, and they expect the companies they interact with to keep up with them. This “digital impatience” means consumers increasingly expect that technology understand them, and be intuitive, personal and seamless - including with travel. Expedia's Melissa Maher, SVP Global Partner Group at Expedia, Inc., offers insights and tips for hoteliers to capture the attention of and engage today's digitally savvy traveler. From increasing efficiency and personalization, to inspiring with digital imagery, to optimizing reviews. The hotels that will thrive in today's highly competitive landscape are those that leverage tools to better understand and respond to the needs of their guests. READ MORE