
- Architecture & Design
- Flagless Flagships: The Lifestyle Appeal and The Evolving Relevance of Brand identity and Loyalty Programs
The advent of companies like Airbnb and the growth of the "sharing economy," have undoubtedly changed the hospitality industry. The question we should be asking, however, shouldn't be about if this change is simply a fad and when it will end, but rather how more traditional hotels can fit into the evolving landscape. Jackson Thilenius, principal at Retail Design Collaborative, explores how smart hospitality brands are keeping up. From boutique hotels born from giants like Hilton and Mariott to "poshtels" and out-of-the-box loyalty programs, this article offers insight into what will differentiate a successful hotel from one that will soon be forgotten. READ MORE