There is a monumental lifestyle shift-- what I call an ECO Renaissance-- that has been picking up speed for years. This behavior change extends to all aspects of life and began with a simple quest for individual wellness. With an inexhaustible amount of information at their fingertips, yesterday's easy-to-please customers have evolved into savvy, globally aware influencers, unwilling to compromise. They expect immaculately curated, conscious product offerings whether they are shopping, traveling, dining out, or exercising. This seismic shift in expectations offers hoteliers and hotel groups a myriad of opportunities to join the movement. READ MORE

With millennials representing an increasingly large share of economic activity, amenities are critical in several building sectors, hospitality not least among them. Millennials are looking for robust offerings of amenities, both shared spaces and in-room, that are environmentally friendly and geared toward health and wellness. This article discusses essential integrated approaches to creating and sustaining hotel venues that incorporate amenities programs that guests of all demographics will enjoy, and the staff and guest-facing communications methods essential to achieving sustainable design goals and inspiring brand loyalty. READ MORE

Artificial Intelligence (AI) is shaking up the hospitality business, and it is no longer just for big chains. It can help any size company serve customers better, increase operational efficiency, and cut costs. Learn about some of the leading edge ways AI is being used by hotels like the Hilton, the Wynn and the Four Seasons, as well as less expensive AI-based tools that can help even independents be better run and more profitable. READ MORE

The power of Influencers! Today's public relations for hotels move beyond traditional travel writers and third party media experts to a newly established sector of citizen journalism — the influencer. New strategies in the digital sector are being used to promote properties and increase bookings. The use of Instagram as a search engine has been ground-breaking in terms of hotel marketing and has opened up opportunities for non-traditional campaigns. Influencers have established trust among their cohorts, granting them the power to effectively market hotels and impact the travel and tourism industry in a significant way. The shift in the industry has encouraged hotels and PR firms to continuously move toward a more innovative, integrated space. READ MORE

There are many advantages to not only hiring freelancers but to develop long-term relationships with a team of freelancers. Many people have made freelancing a career choice and therefore have committed to ongoing training and developing their expertise in a specific niche. By working with freelancers, you're not only able to augment your staff but you will benefit from specialize knowledge and the diverse experience of the freelancer. Also, having a relationship with a team of freelancers enables your team to deliver projects on time, save money, and not over burden existing team members. Today, not only are freelancers benefiting from the freedom and flexibility that their choices offer, but so are the hotels they work with. READ MORE