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HOTEL BUSINESS REVIEW

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Zoe Connolly

More often than not, the wish list a recruiter's been handed is a purple squirrel of sorts. This can work as long as there is flexibility, but that isn't always the case. Companies can get stuck on the requirements, but it's never a great thing to be to firm with requirements (unless the job is 'doctor' or 'pilot'). The best teams are made up of people that respect the organization, respect the vision, get along well with others and are able to excel in helping other team members improve their own proficencies. This is a yin and yang way to look at your team; finding candidates who help mask weaknesses. READ MORE

Bhanu Chopra

You may have a sizable stock of inventory. You may also have revenue managers who know how to leverage pricing strategies. Moreover, you may have access to a variety of channels to reach your target market. But, is that all you need to ensure high revenue? Despite having all these goodies, your hotel's revenue-making potential can suffer on account of revenue leakages, which often go unnoticed. Avoiding them will make an immense difference to your hotel's bottom line. But, before we get there, let us understand these glitches in detail. READ MORE

Andrew Dyer

Business travelers go where their work takes them, but their choice of accommodation, even within a travel policy, is driven by personal preference. Hotels, airlines and other travel suppliers recognize this, and personalization has become a primary focus over the last several years. Look no further than Uber's integrations with Pandora and Spotify, which allow riders to play their favorite music while en route. As a hotel, the key to standing out from the crowd is in understanding the corporate traveler's preferences and responding with a compelling and relevant offering up front in the booking process. READ MORE

Robert Rauch

Today's primary travel market is no longer Matures or Baby Boomers. It is Millennials. How can we keep up with this changing landscape of mobile technology, younger travelers and today's booking patterns? We must use comprehensive personalized content, a loyalty plan that includes customer relationship management (CRM) and optimize our marketing spend by building a community of travelers. We as hoteliers need to think like a customer. And today's customer is increasingly likely to use a mobile phone to do everything. Assuming we all have web sites that are optimized for mobile, do we have a compelling story? READ MORE

Derek Peterson

You know that technology has had a significant impact on the guest experience. Online bookings, mobile check-ins, hotel apps and the prevalence of social media have fundamentally changed the hospitality industry at an unprecedented rate. IT is now front and center to business operations and a top priority for large chain establishments and mom and pop hoteliers alike. In the years ahead, technology will continue to exert its massive influence on hospitality, with the launch of 5G playing a lead role. 5G represents a paradigm shift in connectivity that will catapult hotels into a new era of guest services and operations. READ MORE

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