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HOTEL BUSINESS REVIEW

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Paul van Meerendonk

The evolution of revenue management has taken hotels from dynamic pricing of transient rates to a holistic strategy of maximizing profitability across multiple revenue streams. True hotel profit optimization leverages multiple hotel functions to ensure goals are aligned to achieve optimal results. It encourages hotels to intelligently decide which business to accept across multiple revenue streams at all times, based on greatest overall value to the asset. This holistic approach to revenue management goes beyond guest room rates and maximizes profits from the strategic management of other key hotel revenue streams; like sales with group bookings and meetings & events teams with catering sales. READ MORE

Raul Jose Gutierrez

There is no doubt that the bar is constantly being raised; the global explosion of new businesses, innovative new ideas and the strive for domination from heavy players such as Marriott have created a cycle of competition that pushes all businesses to get extra creative if they wish to have any kind of relevance in the market. Regardless of the industry, a strategic alliance will give a company competitive advantage and the opportunity to enter a broader range of expertise and resources. Partnerships should come about not only for the obvious benefits of expansion but to offer distinctive product lines and skill sets that differentiate them from the competition. READ MORE

Amanda Hertzler

Millennials and technological innovation are leading some of the most substantial transformations in American hotels since the business-centric 1970s. The next generation of urban hotels resemble the minimalist European model where limited amenity hotels are connected to high-amenity neighborhoods. Stripping hotels of their traditional amenities, the design of spaces becomes crucial. Architecture and design are to be used to support guests in their total hotel experience. What do these hotels look like? If the country's newest hotel brands are any indication, they will be historically rich, locally relevant, minimalist, full of multi-use space, interactive, and community- and wellness-oriented. Let's take a look … READ MORE

T. Dupree Scovell

Woodbine Development Corporation designed, developed and opened the Hyatt Regency Hill Country Resort and Spa in San Antonio in 1992, the year of MTV VJs and Arsenio Hall. At the time, my father was calling the signals and this was the first of five similar resorts throughout the Southwest that Woodbine was responsible for developing over a period of about 15 years. The formula was pretty consistent: 300 acres, 500 guest rooms, 100,000 square feet of meeting space (or more), two or three golf courses, a water park and a few resort mascots, which have included dogs, longhorns, hawks and spray-less skunks (don't ask). READ MORE

Reto Brader

For most of us, the process of checking into a hotel is not particularly memorable. Nor do many of us often recollect how hotels engaged our sense beyond standard guest relations. Technology has come a long way in filling this void, and hotels have made significant strides in how they engage visitors. From a purely audio-visual perspective, video - i.e., digital signage - tends to get the most attention as a branding, engagement and monetization tool. However, used appropriately, audio can deliver the same benefits in hospitality environments in hotels and resorts, and at a far lower investment point that deploying and operating a digital signage network - particularly when working across multiple sites. READ MORE

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