
Michael McCartan, Managing Director of Europe, Middle East & Africa for Duetto, looks at why the hotel industry has historically lagged behind the technologically advanced online travel agents (OTAs). He addresses the issues of data sharing and analytics, and how these can help shape revenue management decisions as well as enhance the guest experience. He looks at machine learning and technology as a way of removing friction from the guest experience, and questions how this can be incorporated into hotel operations. And he calls on the hotel industry to work together to open up a shared “data lake” and compete head-on with the OTAs. READ MORE