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HOTEL BUSINESS REVIEW

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Sherry Heyl

Whereas OTAs are constantly experimenting with ways to make the guest experience more streamlined and inclusive, hotels seem to be focused on cutting costs by putting more work on the shoulders of the guest and outsourcing valuable touchpoint with the guest. I understand that hotels live in a world they are reliant on OTAs but everywhere possible hotels should try to maintain the guest relationship. READ MORE

Lily Mockerman

Total Revenue Management is growing in popularity for discussion, but there remains some ambiguity as to what this really means. Some discuss the application of revenue management principles to ancillary departments like F&B, or a narrower application of simply enhancing room sales to include additional ancillary revenue. Others focus on things like cost containment or various fees. For the purposes of this article, we will define Total Revenue Management as the concept of monetizing every area of the operation in various ways to capture the highest profits given the time-perishable aspect of a hotel's various types of inventory. READ MORE

Ralph Salisbury

After providing 'creature comforts', conveniences, and an impressive selection of nutritious foods in order to increase their competitive edge in the event and group meeting business, hotels and event planners now find themselves even more challenged to stay competitive. These 'creature comforts' are important in order to be in the competition, but today are not enough to gain a competitive edge; these do help to make attendees comfortable, but comfort has become expected, it is now a standard that is only noticed if it is missing. The competitive edge sought by hoteliers is gained through increased brand recognition which requires lasting or “impactful memory”. READ MORE

Andy Langston

Guest Wi-Fi is a powerful way for hotels to create a personalized, memorable experience for group meetings. This article provides tips for hotel on how they can use guest Wi-Fi to engage meetings guests, build brand recognition, and to leverage Wi-Fi as an effective marketing tool to sell to business customers who will be clamoring to secure your meetings space for their next event. Since we all know Wi-Fi is a must for hotels, it should be taken to the next level beyond just giving your customers access to the internet. Wi-Fi can offer a personalized touch that will keep groups and guests returning to your hotel for all their future events and travels. An advanced carrier-class Wi-Fi service is marketing gold for your business customers that will make your property stand out among the competition. READ MORE

Sam Smith

Planning a trade show or conference is no easy feat, but planning a successful conference is far more difficult. The weeks and months leading up to the event can demand a lot of long hours and stress and any event planner will quickly become intimately familiar with Murphy's Law. With this in mind, there are a lot of tools available that will make planning these events far less stressful. On top of that, there are apps, software, and digital tools that can actually make the event itself go much more smoothly. Sam Smith, Chief Executive Officer of Network Events gives an insight on the key elements of orchestrating a successful event. READ MORE

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