Revenue Management is a quickly developing and growing field as it strives to adapt to changing trends and technology. There are still many opportunities to enhance the true potential of this discipline. Whether in the areas of metrics, departmental cooperation, technology and social trends, or multiple revenue streams, there is much for revenue management professionals to tackle on any given day. The future of Revenue Management will quickly be defined by those with the vision and ability to harness the evolution of each of these areas. READ MORE

The hospitality industry worldwide has witnessed disruptive growth over the last few years. With an explosive influx of all kinds of hotels, both big and small, competition is at an all-time high. However, this is great news for travelers as they are spoiled for choice, with a variety of options to choose from. Combine this leverage for travelers with the internet emerging as a strong search and transaction channel, and with the role of Online Travel Agencies (OTAs) getting stronger each day, hoteliers are now under immense pressure to ensure high visibility across all leading online platforms with an aim to drive a maximum number of bookings. READ MORE

When hiring a great spa director, and in my time, I have hired a few, you look for qualities that will lead to a successful business. Historically, those qualities include operational acumen, relentless service focus and the almost supernatural ability to motivate passionate spa types. We rely on our directors to run these business units yet their skill set may lean more towards nurturing than analytical. After all, it's rare to find a leader who does everything well. Being resourceful sure helps especially considering the data we have at our fingertips that can influence strategy and critical decisions, like price. READ MORE

Designing a Spa Menu can be considered the most important part of owning a spa. This one small bit of media can be the difference between an extensive amount of revenue, a large and dedicated clientele, and high employee morale, versus next to no revenue, no clients, and an unhappy team. The task may seem a daunting one, but once you are underway, you'll find creating your menu will not only be easier than you thought, but you'll have fun doing it. READ MORE

Science has been part of the spa, and the in-spa conversation for a long time. Indeed, you might say that the modern spa is built upon science and scientific arguments. The modern spa industry is built on science in that the very treatments, that were key to launching and to scaling this industry, originated in the many different “scientific pasts” that the modern spas of today lay claim to. Today these born-in-science treatments are synonymous with, and also iconic of, the spa. One such treatment is a beauty treatment, and another is a wellness treatment. The beauty treatment is medicalized skin care, and the wellness treatment is massage. READ MORE