
Spas have been a revenue generating mainstay for resorts since travelling began. Resort and hotel spas make up only about 20% of the global spa market, and smart hoteliers know that the lucrative group market is not only a primary consideration in filling a resort's guest rooms, but it also is a significant contributor to the spa's revenue generating capacity as well. But just as important as it is for a resort to keep up on spa trends, unique challenges face a resort's spa business in the form of increased competition. If the rooms are not filled, available spa appointments go unreserved. READ MORE