The proliferation of travel discount websites has many hotels scrambling in a race to the bottom. So how do you attract travelers (and ideally repeat travelers) who aren't simply looking for the cheapest bed for the night? Becoming an expert resource on your city and sharing it through a branded blog is a great way to stand out from the competition. By creating and regularly publishing to a blog that celebrates what makes your city unique, you can elevate your hotel from only ranking in Google search for those looking at hotels in a specific price range to being a top destination for anyone looking to learn more about your destination. READ MORE

It seems just a short time ago that hospitality public relations - PR - was implemented as a one-way communication between a brand or hotel or resort and its potential market segments. The purpose was to gain attention, interest, and, ultimately, bookings that would turn prospects into customers and, ideally, loyal repeat clientele. Today, the media relations function represents just one component of an interactive, engaged connection between hotels (or hotel companies) and their constituents. This article takes a look at where the discipline came from, how it has evolved, and where it may be headed as a vital tool for driving revenue. READ MORE

When accessing and converting potential guests to your hotel, there are no hard and fast rules when it comes to SEO (Search Engine Optimization), Pay Per Click (PPC) campaigns or Social Media Marketing. The most valuable tool you have in the battle for Google's favor should be the ability to evolve, I like to call this “Digital Promoflex” in today's marketing environment. We all know, just like in chess, we need a plan in order to play a decent game. This is exactly the same premise in digital and social media marketing. In order to determine what kind of channels to target your audience, READ MORE

Today, social media is a staple in most people's daily lives. In 2016, 78 percent of Americans had a social media profile, up 5 percent from 2015. Worldwide, there are 2.3 billion active social media users - 1.7 billion on Facebook alone! And popular platforms like Facebook, Twitter, YouTube and Instagram aren't missing this opportunity to capitalize on our need to be social. In 2016, Facebook underwent a dramatic transformation from social network to a media delivery service right before our eyes. Facebook is now the second biggest ad publisher globally behind Google, and in Q3 2016 reported record earnings of $7.01 billion in revenue. READ MORE

Is it possible for your hotel to attract millennials and boomers? Yes. It's a solid strategy. But building a brand, and generating the optimal messages for each group requires nuanced understanding of what each generation cares about and how they make decisions. The writing-duo of Yvonne Tocquigny, and her daughter, Laurel, tell hotel executives what they need to know to bridge the branding gap between generational age groups. Is it possible to build a hotel brand with appeal to both the millennial and the boomer generations? Where are the commonalities and the differences when it comes to brand loyalty in hotels? Theoretically, if you know where the points of intersection and differences lie, you can broaden the relevance of your brand and capture more market share. READ MORE