Today hotel guest options, incentives and choices are ultimate reflections of an overall brand strategy. However, choice shouldn't be a message embodied only within the vivid description of a brand promise, its contemporary lounges or the high-tech amenities and ultra-modern guestrooms. For organizations with a unique portfolio of hotel brands, choice also needs to be a primary theme that permeates into every one of their properties' revenue strategies—and it needs to be supported by advanced revenue technology. READ MORE

Sustainability and Corporate Social Responsibility practices in the Hotel Industry have been developing in a synergistic pattern that is reflected in the web pages and annual reports of many international lodging companies. In 2015 the United Nations revised the original 8 UN Millennium Development Goals to better the quality of life on the planet by 2015, establishing the 17 Sustainable Development Goals (SDG's) to be achieved by the year 2030. Reflecting the original Millennium Development Goals, the 17 SDG's include eliminating poverty and hunger, fighting climate change, improving world health, education and saving oceans and forests. READ MORE

When executed at the highest levels, sustainability is a win-win proposition for your lodging cleaning program. A successful program can cost effectively deliver clean, safe and healthy guest rooms, using efficient products that are simple for the housekeeping staff to use. Does this seem too good to be true? If so, let's review the historical approach, and then explore a framework for the systematic design of a sustainable lodging cleaning program. READ MORE

When Piazza Hospitality first started developing its h2hotel concept and design in Healdsburg in the mid 2000s, “green” properties were hardly as well-known as they are today. Architects tended to simply follow Leadership in Energy and Environmental Design (LEED) guidelines, and most consumers weren't really clear on what “eco-friendly” meant. H2hotel's Eco-Friendly View Is All About You The idea of being earth-friendly seemed like something everyone could and should embrace, but bringing that vision into a reality consumers actually wanted could be challenging. READ MORE

193 out of 196 possible countries have agreed on the UN Sustainable Development Goals (SDGs) and in 2015, 194 countries signed the Paris Agreement that includes a joint commitment to leave 80 per cent of known fossil fuel resources in the ground. These are signs of a paradigm shift that is happening right in front of our eyes. What does this shift mean for an individual hospitality executive in May 2017? Has it, or will it perhaps change the playing field dramatically? READ MORE