Determining who are a hotel's customers has become quite elusive in today's hospitality landscape. With market segmentation being defined primarily by method of reservation , rather than by customer type we get an incomplete picture of who our customers are. Further complication: the major hotel brand sponsors each currently market upwards of 20 brands, effectively making it tougher and tougher in accurately identifying: who are the customers? READ MORE

With RevPAR growth slowing and operating costs rising, traditional hotel labor planning is becoming a liability. This article breaks down how outdated scheduling models drain profitability, increase staff burnout, and hurt guest satisfaction. It also outlines how agile, demand-driven labor strategies, rooted in real-time forecasting and cross-functional ownership, can turn labor into a competitive advantage and safeguard margins heading into 2026. READ MORE

With ICE raids resurging under the second Trump Administration, now is a critical time to review I-9 compliance and rapid response policies. A lifted pause on raids in key industries and a $75 billion ICE budget are signaling heightened enforcement. Stay proactive-accurate, up-to-date records are your strongest legal defense against potential audits and workplace disruptions. READ MORE

Generative AI is emerging as an exciting and essential tool for facilitating architectural design with applications leading to creative building design, style-based floor plan composition and spatial orchestration. In the near future, hotel architects and designers will find collaborative methods for employing these fast-evolving new tools to compose, enhance, and enrich the guest experience to highly sophisticated new levels. READ MORE

Worried that wellness has become a tired and overused concept? Interested in what wellness could offer to hotels but do not want to become a wellness hotel? There is a concept that can offer a solution to hotels and hoteliers looking for a sounder foundation to their offering. Consider is PERMAH model as relevant alternative. READ MORE