Stephanie Smith emphasizes the challenge of maximizing revenue through online presence for hotel owners and operators. She discusses the complex landscape of online touchpoints influencing guests' booking decisions, including OTAs, social media, and Google. Stephanie highlights the need for a strategic approach, focusing on understanding market gaps, defining tactics aligned with hotel strengths, and addressing issues at different stages of the customer journey. READ MORE

In today's dynamic digital landscape, travel and hospitality PR professionals have a rapidly diminishing role. In their place: communications experts applying their storytelling abilities to help shape marketing strategies and create more effective brand campaigns. Collaboration with marketing teams is no longer enough; publicists should be transitioning to a fully integrated approach - and they are already equipped to do so. READ MORE

There is a lot that goes into hiring the best leaders, but often the vision gets cloudy when you are under stress to achieve results that include taking care of shareholders, guests, and other staff members. Learn how to stay focused and keep your eyes on the process that will help you secure covenantal leaders for your organization both now and for its future. READ MORE

In the world of the hospitality industry, creating a memorable stay for guests is top of mind and often delivered through incredible culinary experiences, coupled with the service provided by dedicated team members. At Hilton Anaheim, guests are provided with a culinary journey at MIX Restaurant that focuses on the right ambiance, operational efficiency and by understanding the audience. READ MORE

Hotels have fallen behind other sectors in terms of managing their negative environmental impact. New data reveals that far from improving their carbon footprint, hotels are increasing their energy consumption. To avoid regulatory scrutiny, reputational damage and a long-term decline in profits, it is time for hotels to take sustainability seriously if they are to retain customers. READ MORE