For many travelers, hotels serve as a home away from home, a place reserved just for them. For those coming into a new city, your hotel can be a friend who can recommend activities to do while they're in town. Before social media, relationships with a hotel could only develop as a guest booked their room and during their stay. Your hotel may have recognized that through social media you can reach people before, during, and after a trip is planned. However, without a clear understanding of the opportunities and expectations of online interactions, your social media efforts will fail. Here are the traps you need to avoid. READ MORE

The rise of social media has led to an influx of user-generated content across the Web. Hotel guests are sharing their travel experiences online, providing detailed descriptions of what they loved and hated about their stays. Hoteliers have an incredible opportunity to capitalize on this content and use it for improving operations, connecting with guests and even driving new revenue. When you put social media feedback and traditional guest satisfaction feedback side to side today, there are many more benefits of using online reviews and social content to understand the guest experience, versus old-fashioned emailed surveys. This article discusses why social media is becoming the next generation of guest satisfaction and how hoteliers can capitalize. READ MORE

Guests who thump their luggage up and down the stairs to avoid a claustrophobia-inducing elevator. People who leave unsanitary conditions in their hotel room - then leave the do not disturb placard on the door for days. People who call you to report every noise down their hallway. Guests who play head games with other patrons who, when they leave, will remember your hotel for "that guest" - not your good customer service. What will you do the next time "that guest" arrives with a reservation and enough "baggage" to weigh you down for days? READ MORE

The hospitality industry is on the upswing, and the number of hotel renovations and expansions has picked up over the last year. As a result, logistics professionals are in high demand, posing pressing questions for hotel owners and operators who are looking to select the right partner to manage the complex endeavor. From transportation to warehousing and complete project management, a comprehensive logistics solution can save dramatic amounts of time and money. This article highlights the benefits of a logistics-minded approach to hospitality renovations/relocations, as well as five critical vendor selection best practices, ranging from personnel qualifications and industry-specific experience to facilities and specialized equipment. READ MORE

Independent hotels more than their branded peers, possess the agility to use Marketing Analytics to leapfrog their competition. The challenges faced by the Independent Hotel Marketer are easily solved by combining insights from the data that is collected in their hotels on a daily basis. These are the intelligent answers that your data provide to your most consuming Marketing questions. READ MORE