It's no secret that social media is becoming vital to conducting business in today's world, but what should hotels be looking to do in 2013 to see even greater success via social networks? This year the evolution is trending towards hotel staff playing a far more active role in social media by taking on the additional role as digital evangelists for their property. READ MORE

Social media is starting to play a very important part in the way hotels communicate with travelers and guests. Over the past couple of years, more and more people have been using various social media platforms to seek information, connect with hotels after their stay and ask questions before and during their trip. In mid-2012, during the Business School at Carlson Rezidor, the hotel group launched a popular and successful three-day training course for Social Media Ambassadors to really bring home to them the importance of these new communication channels. READ MORE

Hotel guest feedback has taken many forms over time beginning with verbal communication at the front desk and over the phone, progressing to customer comment cards, evolving to online reviews and most recently surfacing with the rise of social media. Is your hotel developing a strategy that includes addressing social media customer feedback? Learn how to identify, evaluate and respond to consumer concerns through online reviews and social media. READ MORE

Four Seasons Hotel Los Angeles at Beverly Hills has long been known as a leader in the hotel industry. The Hotel opened its doors 25 years ago and has since made a name for itself within the entertainment, luxury, dining, and technology industries. Playing host to over 80% of the nation's press junkets, as well as some of Hollywood's biggest Awards Season events, the property is known as an entertainment industry icon. READ MORE

Social media has completely transformed the way that consumers engage with brands, and nowhere is this more apparent than in the luxury travel sector. Early on we recognized the connection between a traveler's desire to share their experiences with the world and the broad, immediate communication facilitated by social media channels. All of a sudden travelers could share, congregate, converse and covet in ways that were unimaginable only a few short years ago. It is no surprise that emerging social platforms with strong visual capabilities like Pinterest and Instagram are experiencing considerable growth, and existing social platforms, like Facebook and Twitter, are continually improving their ability to showcase images more beautifully. READ MORE