Social media allows anyone with an internet connection (web based or mobile) to interact with others in a personal or anonymous fashion and to engage in a non-threatening way. For consumers with different abilities, the benefits are even more profound since it offers them opportunities for participation. As the internet has morphed from an informational only resource to a more conversational style of interaction; the growth in social media interaction has become a tidal wave. Consumers can now enjoy the benefits that come from engaging with goods and services providers as well as socializing, enjoying entertainment or even working from a remote location or at home. READ MORE

In a recent announcement, Google talked about a major change to their algorithm known as the “freshness” update, which will seek current AND relevant information to be displayed in high-volume search queries. How does this affect my hotel and the lodging industry? Fifty to seventy percent of hotel visitors and website bookings originate as leads from major search engines, like Google and Bing. Because hotel websites are content rich, as opposed to 'new rich'(meaning they are not regularly updated with new content), hotel Web sites are generally lacking in the content that Google is on the hunt for. So, what can your hotel do to make sure that your property ranks on the first page of search results? We've compiled eight copywriting tips that will ensure your place at the top. READ MORE

Disruptive incidents can have a significant impact on organizations and communities. Effective measures can be instituted to prevent or mitigate the effects of disruptive incidents. With respect to hotel facilities and supporting offices that may be located on or off the main hotel property, disruptive incidents can directly affect employees and impact entire hotel operations at both the macro and micro level. Well-prepared employees, those who know how to implement on-site and family emergency plans, will be the first and continued responders who will help protect life, property, reputation, profit and facilitate a more rapid return to normal operations. READ MORE

In the past year, state and federal entities conducted over 500 inspections of hotel establishments within the United States for compliance with the Occupational Safety and Health Act. Many of those inspections were initiated by referrals from other governmental entities and from employee complaints. In some cases, establishments were issued citations for safety violations. Since employers are not provided prior notice of onsite OSHA inspections of their workplace, it is important to be prepared and to ensure establishments are in compliance with OSHA standards. READ MORE

Paul Still, Head Concierge and President of The Society of the Golden Keys of Great Britain & the Commonwealth recounts his involvement during one of the most exciting shows on earth, the London 2012 Olympics. During the London 2012 Olympic Games, the London Hilton on Park Lane was used exclusively as the Headquarters Hotel for the International Olympic Committee, accommodating all IOC members and a variety of their guests, Heads of State, and senior politicians from the 204 countries competing in the London 2012 Games. Mr. Still shares this experience from a concierge perspective. READ MORE