Thursday October 15, 2020


Best Practices in Hotel Management & Operations

Amy Draheim

How to Rethink Your Spa Marketing Strategy

The right communications strategy will make all the difference when it comes to welcoming guests back through your doors. It starts with sharing your safety protocol, updating your guest communications, meeting the moment with new offerings, and using social media to share your new spa experience in a way that guests simply can't refuse.
How to Rethink Your Spa Marketing Strategy


Daily Industry News Updates

Hotel Newswire is providing free news distribution for the hotel industry during the pandemic.
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DAILY HEADLINES - Thursday Oct 15, 2020
GitGo Launches Hospitality Sales Coaching Program Packed With Proven Business Development Strategies
Crowne Plaza Sydney Darling Harbour Opens in Australia
Marriott Hotels Brand Opens Batam Marriott Hotel Harbour Bay in Indonesia
Fairfield by Marriott Doubles Footprint in Japan With Eight Hotels Slated to Open Across Four Prefectures


More from our online Library Archives...

Bram Gallagher

Hotel Statements: A Model of Profit Maximizing Premia and Discounts

Profit maximizing is the goal of the hotel owner; however, incentives or lack of information may lead the revenue manager to revenue-maximize instead. This paper examines a theoretical model of the differences in the approaches and suggests a simple statistical model to estimate the outer bounds of premia or discounts that should be applied to the revenue-maximizing ADR to achieve profit-maximizing. The model is applied to hotel statements, and I find that the amount charged in extended stay and limited-service hotels should be higher, full-service somewhat higher, and resort hotels the same or lower to maximize profit.
Sonny Kerstiens

Thoughtful Disagreement: The Relationship Between a DOSM and DORM

In the era of Big Data, the importance of a strong relationship between a hotel's Director of Sales & Marketing and the Director of Revenue Management can lead to positive revenue results while also fostering a highly effective sales team with positive group morale - or it can fundamentally handcuff a property's ability to successfully navigate today's hyper-competitive environment. High-performing DOSMs and DORMs should absolutely challenge one another routinely, approaching every disagreement as an opportunity to learn from one another and leverage one another's viewpoints to generate the best solutions to complex problems.

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