Editorial Board   Guest Author

Ms. Draheim

Amy Draheim

Founder, ABD Creative

Amy Draheim is a hospitality marketer, a traveler, a podcast host, and a published author. Her novel appeared on Page Six of the NY Post and received a New York Public Library Award -- although she has traded fiction for travel writing and hospitality marketing, she still has a few more plot twists in store.

By day, Ms. Draheim owns a marketing consulting agency representing resorts, hotels, restaurants, and travel brands. Her work in hospitality has taken her on adventures all over the world. Hospitality has given her a deep understanding of the tourism industry. For Ms. Draheim, everything comes back to storytelling.

Ms. Draheim's passion for storytelling drives her diverse creative and professional pursuits. After founding ABD Creative Agency in 2017, she has gained a robust portfolio of travel, hospitality and lifestyle brands around the world. Her personal blog, The Traveler's Journey, chronicles her adventures across the globe. Ms. Draheim also hosts How to Share, a weekly travel & marketing podcast featuring conversations with industry leaders as they discuss marketing trends and tackle the future of travel.

The How to Share podcast is a resource for hospitality and marketing professionals during uncertain times. Each week, Ms. Draheim covers a timely topic on adapting to the current direction of marketing and the future of travel, including conversations with industry leaders.

A marketing expert, content creator, consultant, published author, podcaster and blogger with a passion for travel, sustainable living and inclusivity, Ms. Draheim's unique career experiences have formed her one-of-a-kind perspective as a travel & marketing storyteller.

Please visit http://www.amydraheim.com for more information.

Linkedin Profile: https://www.linkedin.com/in/amy-draheim/

Ms. Draheim can be contacted at +1 305-677-3904 or amy@abdagency.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.