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Thursday January 14, 2021
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HOTEL BUSINESS REVIEW
Best Practices in Hotel Management & Operations
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Content Marketing Strategies to Help Hotels Weather Recovery
By Rana Kay, President, Rana Kay Communications
An effective, integrated content marketing strategy is more critical than ever as the hospitality industry weathers the storm of COVID-19 and adjusts to a new normal in consumer travel. With hope for recovery on the horizon, the most successful campaigns will patiently create an emotional connection through engaging, personal and thoughtful messaging while being sensitive to health and safety regulations to rebuild trust.
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DAILY HEADLINES - Thursday Jan 14, 2021
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ARCHIVES
More from our online Library Archives...
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New Advancements in Hotel In-Room Technology
By Richard Walsh, Founder & Chief Executive Officer, Travel Marketing Dynamics
How are hotels responding to the daily challenges of the escalating evolution of tech services for their properties and more specific for in-room convenience that is becoming an expectation by their guests? In-Room Technology has become a critical issue for all hotels and there is no one answer for all hotels. The evolving changes in guest expectations and tech service selections confronting hoteliers today will continue to escalate and to continue the hotels will have to implement in-room technology services same as they did in the past with air conditioning, television, phones, digital keys and more.
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5 Reasons Hotels Should Invest in Beacon Geolocation Technology
By Scott Schaedle, Founder, Quore
The digital era has ushered in a wave of innovations forever changing the way hoteliers do business, and technology is now of paramount importance to any forward-thinking hotel executive. Even the most reluctant of properties must confront how to make way for a more connected guest experience or risk getting left behind. In fact, according to the 2018 Hotel Technology Study, 62.1 percent of hotels want to increase spending on mobility technology in the next two years. Bluetooth Low Energy (BLE) beacons exemplify one such mobile technology hoteliers need to include in their 2019 budgets.
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