Editorial Board   Guest Author

Mr. Crabbe

Ryan Crabbe

Senior Director Global Spa Brands, Spa Operations Americas Hilton

Ryab Crabbe is Senior Director Global Spa Brands, Hilton Spa Operations, Americas. Mr. Crabbe leads overall strategy and brand management for Spa at Hilton Worldwide. Hilton is one of the largest operators of spa and wellness businesses in hospitality and manages spas under its Waldorf Astoria, Conrad, Curio, Hilton, Doubletree and Embassy Suites brands. Mr. Crabbe's team develops concepts, tools and resources that enhance the guest experience, position Hilton brands as spa innovators and create measurable commercial value for its community of owners and operators. In addition to his brand responsibilities, Mr. Crabbe leads operations for Hilton's spa portfolio in the Americas and is responsible for new project development, delivery of financial and guest satisfaction objectives, and the leadership of a field of talented spa leaders. Mr. Crabbe has been with Hilton based in McLean, Virginia for five years. Prior to Hilton, Mr. Crabbe served in senior roles with Wynn Resorts and Ritz-Carlton Hotels where he developed and opened numerous spas, led the achievement of several Forbes four and five star spa facilities, and optimized financial performance for numerous hospitality and leisure assets. Mr. Crabbe graduated from the University of Virginia in 2001 and currently lives in Washington, DC.

Mr. Crabbe can be contacted at 703-883-1028 or ryan.crabbe@hilton.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.