Editorial Board   Guest Author

Mr. Crabbe

Ryan Crabbe

Senior Director Global Spa Brands, Spa Operations Americas Hilton

Ryab Crabbe is Senior Director Global Spa Brands, Hilton Spa Operations, Americas. Mr. Crabbe leads overall strategy and brand management for Spa at Hilton Worldwide. Hilton is one of the largest operators of spa and wellness businesses in hospitality and manages spas under its Waldorf Astoria, Conrad, Curio, Hilton, Doubletree and Embassy Suites brands. Mr. Crabbe's team develops concepts, tools and resources that enhance the guest experience, position Hilton brands as spa innovators and create measurable commercial value for its community of owners and operators. In addition to his brand responsibilities, Mr. Crabbe leads operations for Hilton's spa portfolio in the Americas and is responsible for new project development, delivery of financial and guest satisfaction objectives, and the leadership of a field of talented spa leaders. Mr. Crabbe has been with Hilton based in McLean, Virginia for five years. Prior to Hilton, Mr. Crabbe served in senior roles with Wynn Resorts and Ritz-Carlton Hotels where he developed and opened numerous spas, led the achievement of several Forbes four and five star spa facilities, and optimized financial performance for numerous hospitality and leisure assets. Mr. Crabbe graduated from the University of Virginia in 2001 and currently lives in Washington, DC.

Mr. Crabbe can be contacted at 703-883-1028 or ryan.crabbe@hilton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.