Editorial Board   Guest Author

Mr. Worker

Sean Worker

President & CEO, Bridge Street Global Hospitality

Sean Worker is Chief Executive Officer of BridgeStreet, responsible for the overall strategic and operational direction of the company, and for overseeing the company's development, finance, sales, marketing and legal activities including support for over 500 Brand Ambassadors. Mr. Worker joined BridgeStreet in 2009. Prior to joining BridgeStreet, Mr. Worker served as Managing Director and Executive Vice President, International Operations for Wyndham Hotel Group, London, United Kingdom, where he was responsible for managing a portfolio of over 650 franchised and managed assets throughout EMEA, India and Asia Pacific and was a board member of CHI Hotels & Resorts. Previously, Mr. Worker held various senior positions, with responsibility for development, sales and operations, at Interstate Hotels and Resorts, Bristol Hotels & Resorts, Marriott and Hilton in the United States and Europe. During this period, he oversaw and operated a range of assets and global brands. Mr. Worker holds a BA in Business with a specialty in Hotel & Hospitality Management from Galway-Mayo Institute of Technology and is a patron of the school. He is a native of Galway, Ireland.

Mr. Worker can be contacted at 44-0-20-7792-2222 or emea.gsc@bridgestreet.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.