Editorial Board   Guest Author

Mr. Worker

Sean Worker

President & CEO, Bridge Street Global Hospitality

Sean Worker is Chief Executive Officer of BridgeStreet, responsible for the overall strategic and operational direction of the company, and for overseeing the company's development, finance, sales, marketing and legal activities including support for over 500 Brand Ambassadors. Mr. Worker joined BridgeStreet in 2009. Prior to joining BridgeStreet, Mr. Worker served as Managing Director and Executive Vice President, International Operations for Wyndham Hotel Group, London, United Kingdom, where he was responsible for managing a portfolio of over 650 franchised and managed assets throughout EMEA, India and Asia Pacific and was a board member of CHI Hotels & Resorts. Previously, Mr. Worker held various senior positions, with responsibility for development, sales and operations, at Interstate Hotels and Resorts, Bristol Hotels & Resorts, Marriott and Hilton in the United States and Europe. During this period, he oversaw and operated a range of assets and global brands. Mr. Worker holds a BA in Business with a specialty in Hotel & Hospitality Management from Galway-Mayo Institute of Technology and is a patron of the school. He is a native of Galway, Ireland.

Mr. Worker can be contacted at 4402077922222 or emea.gsc@bridgestreet.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.