Editorial Board   Guest Author

Ms. Broussard

Denise Broussard

Senior Vice President Revenue Management & eCommerce, Interstate Hotels & Resorts

Denise M. Broussard is the Senior Vice President of Revenue Management & eCommerce for Interstate Hotels & Resorts. She is responsible for overseeing the global Revenue Management efforts of the company's nearly 400 hotels in the USA. A 31-year veteran of the hotel industry, and 11 years with Interstate, Ms. Broussard previously held a Regional Director of Revenue Management position and was the former Corporate Director of Revenue Management with Flagstone Hospitality, managing the RFS REIT portfolio, overseeing more than 55 hotels. Prior to entering the Revenue Management discipline, Ms. Broussard held several operational roles, including General Manager at several hotels across the country. Ms. Broussard was named to her current position in 2007.

Ms. Broussard can be contacted at 703-387-3100 or denise.broussard@ihrco.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.