Editorial Board   Guest Author

Mr. Sullivan

Jonathan Sullivan

Senior Manager of Operations, Beverage & Food, The Vinoy Renaissance Resort

Captivated by The Vinoy Renaissance Resort and Golf Club for its artistic spirit and diverse offerings, Jonathan Sullivan serves as the senior manager of operations for beverage and food, where he has enhanced the customer interaction with his commitment to the service experience.

Mr. Sullivan oversees all eight beverage and food outlets and the Renaissance Brand RLife Live Programming for The Vinoy. Graduating from the College of Charleston with a Bachelor of Science in business administration, Mr. Sullivan has gained extensive knowledge in business management, which adds to his valued role with The Vinoy.

Mr. Sullivan brings more than eight years of expertise in delivering extraordinary guest experiences and satisfaction, along with a vast knowledge of the meetings and events industry. He is known for thriving in dynamic and high-pressure environments and increasing profits and covers while simultaneously providing positive leadership to his team.

Serving as a member of Marriott's Training and Recruiting Cadre, Mr. Sullivan's knowledge stems from his previous roles within the company as director of event service at Doral Golf Resort and Spa in Miami, Fla. In addition, he gained noteworthy experience as director of event operations at the Memphis Marriott Downtown in Memphis Tenn. and later promoted to director of event planning and operations where he was a champion for local catering and maximizing the use of hotel inventory.

Mr. Sullivan can be contacted at 727-894-1000 or jonathan.sullivan@marriott.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.