Editorial Board   Guest Author

Mr. Sullivan

Jonathan Sullivan

Senior Manager of Operations, Beverage & Food, The Vinoy Renaissance Resort

Captivated by The Vinoy Renaissance Resort and Golf Club for its artistic spirit and diverse offerings, Jonathan Sullivan serves as the senior manager of operations for beverage and food, where he has enhanced the customer interaction with his commitment to the service experience.

Mr. Sullivan oversees all eight beverage and food outlets and the Renaissance Brand RLife Live Programming for The Vinoy. Graduating from the College of Charleston with a Bachelor of Science in business administration, Mr. Sullivan has gained extensive knowledge in business management, which adds to his valued role with The Vinoy.

Mr. Sullivan brings more than eight years of expertise in delivering extraordinary guest experiences and satisfaction, along with a vast knowledge of the meetings and events industry. He is known for thriving in dynamic and high-pressure environments and increasing profits and covers while simultaneously providing positive leadership to his team.

Serving as a member of Marriott's Training and Recruiting Cadre, Mr. Sullivan's knowledge stems from his previous roles within the company as director of event service at Doral Golf Resort and Spa in Miami, Fla. In addition, he gained noteworthy experience as director of event operations at the Memphis Marriott Downtown in Memphis Tenn. and later promoted to director of event planning and operations where he was a champion for local catering and maximizing the use of hotel inventory.

Mr. Sullivan can be contacted at 727-894-1000 or jonathan.sullivan@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.