Editorial Board   Guest Author

Ms. Hercik

Cecilia Hercik

Founder & President, C-Spa Consulting

Cecilia Hercik brings over 25 years of experience in resort and day spa operations, both nationally and internationally, and has an extensive background in spa management and the hospitality industry. She has worked for companies such as The Ritz-Carlton Hotel Company, Aveda-Estee Lauder-Neill Corporation, Waldorf Astoria Resorts, WTS International, Miraval Destination Spa and Four Seasons Resorts.

A graduate of the Instituto Metropolitano of Lima, Peru and with studies from the Florida Community College of Jacksonville, Florida, Ms. Hercik is fluent in both English and Spanish. She is also certified by the Global College of Natural Medicine as a Nutritional Consultant.

Ms. Hercik started her career working in various management positions with The Ritz-Carlton Hotel Company in different states and was with the company for twelve years, eventually becoming the first Executive Spa Director at The Ritz-Carlton Hotel in New Orleans. She then spent the next two years as the Corporate Spa Director for Aveda-Estee Lauder-Neill Corporation before returning back to resort spa operations as the Director of Spa Sales & Operations for Spa Grande at The Grand Wailea, a Waldorf Astoria Resort by Hilton.

At Spa Grande, Ms. Hercik was responsible for overseeing the 50,000 square foot spa facility with its 200 employees and was with the company for over seven years.

In September of 2011, she joined WTS International as the Regional Director of Spa Operations for Hawaii responsible for overseeing the day to day operations of the award winning Kapalua Spa in Maui, a 45,000 square foot Destination Spa, and the Spa at Trump Waikiki Hotel of Oahu, a luxurious Boutique Spa.

Ms. Hercik then became Owner and Founder of C-SPA Consulting, a consulting and management firm, along with opening and operating her own day spa for a few years. She currently works at the Four Seasons Resorts Hualalai in the island of Hawaii as Director of Spa and Wellness.

Ms. Hercik is a member of the International Spa Association (ISPA) as well as the President for the Hawaii Spa Association (Hi-Spa). She is also a member of Maui's Hui Hoaloha, a dedicated group of successful women who represent a diverse cross section of the community and who continue to impact the lives of others through their philanthropy.

Please visit http://www.cspaconsulting.com for more information.

Ms. Hercik can be contacted at +1 808-870-4692 or cecilia@cspaconsulting.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.