Editorial Board   Guest Author

Ms. Maycock

Grainne Maycock

Vice President Sales, Sajan, Inc.

Gráinne Maycock is vice president, sales at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan's inception in 1997, its globe-spanning teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena. Ms. Maycock provides strategic sales leadership to foster increased growth for Sajan across Europe and North America, focusing on strategic business solutions for enterprise clients. She has spent 17 years working with many of the world's largest organizations across the IT, life science, online consumer, telecommunications, manufacturing and marketing verticals. She has helped them create and implement innovative programs to optimize global content release and increase global market share and revenue for their brands through effective multilingual content programs covering websites, social media and corporate marketing content. She holds an honors degree in applied languages and intercultural studies and post-graduate qualifications in social media marketing. Ms. Maycock is passionate about global branding and reaching a global audience with optimized language content, and she believes business is global today—and that language should never be a barrier.

Ms. Maycock can be contacted at 353-1-2449-550 or gmaycock@sajan.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.