Editorial Board   Guest Author

Ms. Maycock

Grainne Maycock

Vice President Sales, Sajan, Inc.

Gráinne Maycock is vice president, sales at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan's inception in 1997, its globe-spanning teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena. Ms. Maycock provides strategic sales leadership to foster increased growth for Sajan across Europe and North America, focusing on strategic business solutions for enterprise clients. She has spent 17 years working with many of the world's largest organizations across the IT, life science, online consumer, telecommunications, manufacturing and marketing verticals. She has helped them create and implement innovative programs to optimize global content release and increase global market share and revenue for their brands through effective multilingual content programs covering websites, social media and corporate marketing content. She holds an honors degree in applied languages and intercultural studies and post-graduate qualifications in social media marketing. Ms. Maycock is passionate about global branding and reaching a global audience with optimized language content, and she believes business is global today—and that language should never be a barrier.

Ms. Maycock can be contacted at 353-1-2449-550 or gmaycock@sajan.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.