Editorial Board   Guest Author

Ms. Maycock

Grainne Maycock

Vice President Sales, Sajan, Inc.

Gráinne Maycock is vice president, sales at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan's inception in 1997, its globe-spanning teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena. Ms. Maycock provides strategic sales leadership to foster increased growth for Sajan across Europe and North America, focusing on strategic business solutions for enterprise clients. She has spent 17 years working with many of the world's largest organizations across the IT, life science, online consumer, telecommunications, manufacturing and marketing verticals. She has helped them create and implement innovative programs to optimize global content release and increase global market share and revenue for their brands through effective multilingual content programs covering websites, social media and corporate marketing content. She holds an honors degree in applied languages and intercultural studies and post-graduate qualifications in social media marketing. Ms. Maycock is passionate about global branding and reaching a global audience with optimized language content, and she believes business is global today—and that language should never be a barrier.

Ms. Maycock can be contacted at 353-1-2449-550 or gmaycock@sajan.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.